Innovative Watch Designs

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by Erik Petersen

Nixon watch company has created a brand that I think stands out from the pack. Nixon watches are edgy, new and retro at the same time. I would say they are one of my favorite watch companies. Their watch designs are inspiring.

Their method for inspiration is unique and interesting. Nixon uses action sport stars to help them come up with new designs. For example they will focus on a surf pro taking what he needs in a watch and combining some that with great designs they create beautiful watches.

Not only do they use action sport stars they come up with themes. By designing around these themes they come up with new innovative watch designs. One watch that caught my eye was what they call "The Dork". Do you remember the dorky kid in school with the Timex calculator watch, tucked in polo shirt and high-water pants? Nixon took that concept and made it cool. "The Dork" has a long rectangular case with a metal finish on the top. The bottom of the case is matte black and they used holes to simulate the calculator. "The Dork" comes with a brown or black leather band. I love "The Dork".

Another one of my favorite Nixon watches is "The Murf". It has a great retro feel to it, but Nixon has done an amazing job of updating the look and making it appropriate for our time. It has a square case. The top of the watch has a perfectly placed wood inlay. The lower portion of the watch uses a great looking retro dial to keep time. "The Murf" comes with a metal band.

If you are looking for a watch that not everybody else has and a watch that allows you to express who you are I highly recommend taking a look at Nixon watches. I love what they are doing with their watches. I think the unique approach to watch design is what is separating them from the pack.

Erik Petersen is the editor for TimePieceContinuum.com, a website that specializes in Men's Watches.

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